Microsoft Curate

This self-serve curation platform allows you to create packages of curated inventory and sell them programmatically via deals with the push of a button. Curate enables you to monetize proprietary data and access unique demand from buyers while empowering supply management teams to build strategic, goal-oriented marketplaces.

Benefits of using Curate

Explore the main benefits that Curate has to offer

Strategic control

Choose how to merchandise your proprietary data to capture new programmatic spending.

Scalable reach

Maximize your reach with our global marketplace and audience extension capabilities.

Operational efficiency

Experience a self-serve solution with the flexibility to run your business how you want.

Curate Deal Library

Access our Deal Library and search thousands of data-layered curated deals to find real-time audiences across screens at scale, available via Invest and all major demand-side platforms (DSPs).

Curate by the numbers

81%

lower CPM¹

74%

lower CPA¹

25%

lower CPM¹

+12%

viewability rate¹

Which tools can Curate help you with?

Explore more tools that can help you on your journey

Planning UI

To forecast and price packages, and create a deal catalogue

Packaging UI

Create and manage curated deals, incl. 25 targeting functionalities and the ability to assign deals to multiple buyers on any DSP

Optimization UI

To identify opportunities for improved performance and scale, and set-up / manage margin at deal level

Seller roll-up deals

Allowing sellers to create deals for a specific curator.

Troubleshooting functionality: Allowing curators to troubleshoot supply and demand in one place.

Reporting and insights

Easily visualize and report on curation activity, incl. reports on earnings broken down by buyers, sellers, or inventory

Sign up

Existing customers please reach out to your Account Managers for help. Account Managers and Customer Success teams are available via email or phone.

Frequently asked questions

One of the largest programmatic marketplaces in the world, across geos, formats, channels.
Existing relationships with all major sources of inventory and data management platforms. This means curators don’t have to work through complex platform integrations with their supply or data partners.
Higher level of flexibility. Since we are also a buy-side platform, we can offer extensive targeting functionalities, so curators can choose how to package their assets with inventory from multiple sellers and share them with multiple buyers across all buying platforms.
Fully self-serve model, with a dedicated UI for curators, including forecasting, reporting and troubleshooting tools.
Most robust and well-documented API. Curators can build their own solution, customized to their needs, on top of our platform.
Ability to set up and manage a margin (as % or fixed CPM) and report on earnings broken down by buyers, sellers or inventory.
Direct clearing functionality is available between curator and seller.
Seller roll-up deals functionality allowing sellers to create deals tailored for a specific curator. Most other competitors only offer the option for curators to target inventory on the open exchange.

[1] 2023 Microsoft Retail Media (powered by PromoteIQ) first-party data