Microsoft Advertising Blog

Open Perspectives: Building a trusted brand

Get up to speed on Marketing with Purpose with our Open Perspectives content series. Read insights from guest marketing experts on how to build a trusted brand.

How truthful is your brand?

Transparency is the value most demanded by consumers, and it can be fundamental to driving purchases and loyalty. Learn why brands need to prioritize consumer values, like authenticity, to adapt to modern consumer sentiment to achieve success.

Speak up – Brands that take a stand

Hannah Wickes of Ecosia and Nicola Matthews of Tony's Chocolonely speak about important social challenges.