Marketing with Purpose

It can help you build a more trusted brand by outlining marketing actions to take across the role of responsibility, values, and inclusion in your advertising. It can help build a brand that’s welcomed into people’s lives by earning genuine trust, upholding their values, and inclusively advertising. That’s Marketing with Purpose.

The Marketing with Purpose Course

The Marketing with Purpose Course is designed to empower all types of marketers with strategies, research, insights and actionable tactics to drive growth through more trusted customer experiences.

Start the course

Marketing with Purpose 2021

Watch our webcast and get data and insights from consumer research studies on trust and inclusion, plus brand success story highlights.

Build a brand that people are passionate about

85% of people will only buy from a brand they trust. We designed a playbook for all types of marketers to help start your "Marketing with Purpose" journey with data-driven strategies, research and actionable insights.

Download the playbook

The Download: Presented by Microsoft Advertising

Catch the newest episode of The Download, a series of marketing videos focused on thought leadership and insights. Watch interviews, demos, and more.

Latest episodes

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VIDEO

The Download: Cannes Lions 2022

August 2022

A view of a dock with the words The Download.

VIDEO

The Download, Episode 14: Travel is back!

June 2022

View of an airport boarding area with the wording “The Download—Microsoft Advertising, Episode 14: Travel, Mental availability, Volaris customer spotlight.

VIDEO

The Download: How the power of purpose changed

June 2022

Scenery of a forest and mountains with the text “The Download: Special Episode from The Gathering in Banff, Alberta.

VIDEO

The Download, Episode 13: The Workday Consumer

April 2022

Text "The Download: The Workday Consumer" over a laptop computer.

Show your brand values using Marketing with Purpose attributes

To help you build trusted relationships with your customers, we offer inclusive business attributes that can be used with search ads to highlight your values. Learn how you can create loyalty and inspire true connections.

Learn more

A young woman sits at a table and uses her laptop.

The Motley Fool unites purpose with performance

The Motley Fool’s mission is to make the world smarter, happier, and richer, by providing outstanding business and investing advice, increasing the diversity of its audience, and being more inclusive.

Read the success story